How To Make Your New ‘Public’ Company A Success OK, so you’ve just spent 5 months to a year in the process of going public. You’ve paid fat fees to auditors, consultants and lawyers, now you’re public…now what? How do you make a success of your new public company? Obviously you have solid executives at the helm and a board of directors advising you on various strategies and setting up new strategic alliances. You’ve eyed up companies to purchase as growth through acquisition is one of the main reasons for being public but how do you keep your stock selling and stable? How can you make it so your company stands head and shoulders above all other priorities of your market maker or broker dealer? You need to make their phone ring by pounding the pavement via public relations and pure publicity.

A sizable portion of your corporate budget as a public company has to be publicity. You need a publicist that will get you on the radio and on television as an industry expert. You need to be mentioned in newspaper and magazine articles. You have to create a presence that forces people to call their brokers to get information about your company and make a move toward stock purchase.

You must take an ‘in your face’ approach to your public relations strategy and your CEO and even your CFO have to take this as their full time occupation until the company gets the traction it needs and then after you have gained traction, take it up a notch with a simultaneous approach of both publicity and product placement to start rapidly building your brand.

After this, again you should take it up another notch by adding publicity solely to market makers and broker dealers. Get published and buy ad space in journals that cater to this crowd. Do the dog and pony show rounds. Introduce yourself. Tell these industry specialists about your plans for the company this year. Leak out some potential acquisition info that can act as a juicy tidbit to get them to dig deeper.

Now you’re ready to take it up a notch again; be seen with the in crowd. By in crowd we mean other professional executives within your industry genre, not competitors but potential strategic partners, get snapshots taken and have your publicist start the hype machine and remember, anything even remotely ‘note worthy’ should have its own press release sent out to the masses!

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So many companies dream of going public to raise massive amounts of capital, as set up for an exit strategy, to make acquisitions with stock and for many other reasons. While your intentions may be pure and with genuine motives, you’re entering shark infested waters of boiler rooms, crooked attorneys and underbelly consultants who have made careers off of taking well intentioned executives just like you for a 24 month rollercoaster ride while they take every penny you have as your company shrivels up like week old road kill.

Just and honest consultants in the ‘public offering’ industry are as rare as the illusive white elephant. This industry exists in a cesspool surrounded by rose gardens; from afar it looks amazing and an image of a dreamland but get up and close and the sludge and odor are enough to make you run and hide. So what do you look for in a consultant? The best consulting firms are the ’boutique firms’ with minimal overhead that keep a low profile and are made up of 3 or 4 ‘partner’ consultants.

These firms typically have the experience of working with the large consulting groups but for one reason or another have decided to leave and go out on their own. The great thing is, these small groups typically have massive contacts and process your entire public offering in-house. Offering a complete turn-key solution that is managed in-house offers a huge advantage because there is accountability and you can actually build a relationship with the people that are making your dream of a public offering come true.

These ’boutique’ consultants will usually stay onboard as growth consultants for the life of the company in exchange for modest fees and a pre-IPO or pre-OTCBB equity position. The large firms will hack you out at the knees and gouge you with fees while they take massive amounts of equity in your company which takes away your bartering chip when you need to offer more stock to the public to raise capital.

The small firms will also work one on one with you to show you how to use your stock to grow through acquisition and other nifty ways to use stock to grow. Seek out the boutique consulting firm and save the attorney for spot audits. Hold on to your cash. Why pay outrageous fees to lawyers when you can pay 60% less with a small consulting firm that will add all the bells and whistles for free and actually get your stock trading, usually in half the time?

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If you are trying to raise capital with a PPM or public entity like OTCBB you need to understand the mind of the investor. After the business plan sells the investor on the business concept you need to sell them on you and your executive staff. You need to stack your executive positions with professionals with a proven track record of success and possess a solid reputation in the industry. You must paint the picture for investors that your business is run by the who’s who in your industry and this pedigree is demonstrated by your education, degree, grades in college, professional organizations of which you have been and are currently a member, advisory board positions with other corporate organizations, a track record of setting up and maintaining strategic alliances, networking contacts and more.

When an investor looks at your human resource list on your PPM, business plan or public offering docs it needs to scream power, authority and confidence. Each individual that you place on your advisory board must have a massive contribution other than ‘advice’. Advisors should be able to prove their ability to assist in crucial decisions, connect your company with strategic partners and help you get to the next level.

Your legal counsel and CPA should be well known organizations with a long list of successful, well known organizations on their client roster and they should have a lot more to offer your company than just their fee based services. Again, these organizations should be able to set you up with partnerships that will help grow your business. As far as corporate awareness you must include a publicist. The publicist that you choose must be well versed in their comprehension of your industry genre.

They must be able to take your company and get you in front of the proper audience that is conducive to enhancing your growth potential. They must be able to demonstrate their knowledge of viral online marketing as well as traditional means of radio, TV and article promotion. They should be able to reach into their contact list and set you up with one interview after another targeting your specific audience.

These are just a few things to take into consideration when you jump on the fund raising trail. Every individual you have listed on your docs must be able to pass due diligence and have the appeal that reaches into the ‘comfort’ zone portion of the investor’s mind.

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Many individuals have hit the point where they finally have a couple extra dollars around and are looking to dabble in the stock market. This leaves them to contemplate how to trade stocks on their own. Since the early 90s we have seen a large increase in the number of online stock brokerages that allow individuals to trade from the comfort of their own home. This is going to be a brief look at how to trade stocks so that you can get started on the path to financial freedom.

It is important to know some of the basics prior to venturing out on your quest of learning how to trade stocks. A basic piece of information that you should be familiar with is the primary market versus the secondary market. When a new stock or company initially goes public and starts offering shares for the population to purchase is called an initial public offering or as it is known within the stock world, IPO. Upon a company going public with it actually offers up equity within the company in exchange for capital that the company will then use to expand operations and increase profitability. The secondary market kicks in after the IPO has ended when the stocks then began being bought and sold on a daily basis changing hands many times over.

When you begin figuring out how to trade stocks you can begin with small quantities of money or large quantities of cash. If you start the process of learning how to trade stocks were with penny stocks that are valued at less than a dollar a share then you can get involved for several hundred dollars.

You can begin with either small or large quantities of money when learning how to trade stocks. If you begin with penny stocks than you can get started figuring out trading stocks with as little as a couple hundred dollars. However if you’d like to hold were considered blue chips like Google, Nike, IBM or Microsoft then you will need to begin trading with thousands of dollars in order to have a significant portfolio. Regardless of how you begin the road to learning how to trade stocks it can be rocky so it is advisable that you find a financial manager to help you with your initial decisions.

So if you’re just now figuring out how to trade stocks than these few nuggets that can get you pointed in the right direction and started on the path to becoming a regular day trader.

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For many dealers, automated currency trading systems are the perfect solution to their problems. In fact, many would testify to the fact that using automatic Forex trading systems allow them to attain big profits in the currency market - more so than if they were to trade manually. Those who are successful in using automatic currency trading software will tell you that not only do they earn a lot of cash, but they continue to make it constantly.

Unfortunately, good things are not always easy. There are other traders that say that employing automated currency trading software did not help them at all. Some will even say that they lost out on many transactions. In all actuality, any time failure is achieved using automatic Forex trading software, it depends on how the system is configured for your needs, and how you take advantage of opportunities. Often times, many dealers make stupid/common mistakes which could have been avoided.

So, what are these things that you should keep in mind, and what are some of the common mistakes that are made when using automatic currency trading software systems?

Generally, errors occur when you are just starting out selecting your Forex trading software. Naturally, you should consider the reviews of other customers, but do not just count on these, as they could be false testimonials. It is probably best to check Internet forums where there are not only beliefs, but also facts which detail what problems a customer had with a particular software and how they resolved them.

One big mistake that dealers make selecting automated currency trading software, is in picking a piece of software that has good ratings and good user feedback. They mistakenly think that the software program is perfect. However, this is not the case, as many problems can occur. Always insure that the software you choose has adequate customer support, whether by web or telephone.

Another big mistake that many Forex traders make is in believing that because they have automated currency trading software it is not possible for them to lose in a transaction. It doesn’t matter how good a program is, or how expensive it is, mistakes still happen, and you can lose a lot of your profits if you’re not careful. Achieving success in the currency market is not something that happens overnight. You could make bigger profits and fewer transactions - the amount of transactions you make does not determine how much cash you make. In order for you to accumulate the most profits, it is best for you to have a number of good transactions under your belt, before expecting your higher aspirations to come true.

Some traders mistakenly think that they could win at least one transaction per day. This is not the case all the time. It takes a lot of patience in order for you to win big in the currency market. Overtrading will not make you profitable in the currency industry.

All too often, many dealers rely too much on their automatic trading software and neglect becoming more involved in the trades. If you are lackadaisical in learning the Forex market, this is a huge stumbling block for you. Just because you have automated software working in your place, this does not mean that you should not learn more about the ins and outs of the currency market.

This cannot be stressed enough - just because you have the best mentors or talk to the best experts in the currency market does not mean that you will be guaranteed success either. It takes a lot of knowledge to formulate the right strategy and trading system for you to apply it to your automated software.

It is also crucial to note that just because you may have used software in the past that did not work right, this does not mean that all automatic currency trading system software is justas bad. Keep pressing towards the goal, and do not be discouraged - just have patience and keep looking.

Everyone is human, and everyone makes mistakes - even if you are using automated Forex trading software. It is important that, whatever software you choose, you spend time configuring it in accordance with your specific trading strategy.

Rather than jump in and start trading with real money right away, you must spend time to learn forex and move on only when you have a solid forex trading education